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WHEN OWNERS ANDY FRASER AND BILL SHERMAN SAID THAT THEIR BRAND AJAXX63
WOULD REDEFINE HOW GAY DUDES LOOK AT T-SHIRTS, WE COULD NOT IMAGINE
THIS IS WHAT THEY HAD IN MIND. NOT THAT WE ARE COMPLAINING OF COURSE.
ON THE CONTRARY.

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Ajaxx63
presents its new designs for this summer in a most original way. In
fact, they don’t really show them at all. Unlike previous campaigns,
this one doesn’t talk about the great fit of the Ajaxx63 tee’s, or the
high quality of the product, or the catchy gay-targeted graphics. What
it does show however is that each item you can find in the Ajaxx63
collection is the perfect item to define your personal style. Whether
you wear them as presented here, or in a more conventional way with
only a few holes to stick your head and arms through, for sure you will
have success wearing your Ajaxx63 shirt. If not by the often ambiguous
graphics and printed text, then for sure by the athletic fit. No wonder
Ajaxx63 t-shirts are the new banners of today’s gay culture.

Photography by Gabriel Goldberg.

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AJAXX63 | BEAUTIFUL

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Originally Syndicated via RSS from Beautiful

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